Business directions

Nine vertical playbooks packed with battle-tested practices and success patterns — pick a scenario and run idea-to-revenue.

Pick a scene, then a way to run it. The official playbook is free.

Product & software

Paid proof first → shippable MVP → warm launch & retention

Soft-launch retention → ASO conversion → then scale

Prove fun first → conversion-grade page → wishlist compounding

Public reach → owned list → compounding monetization

Validate before filming → cohort completion → evergreen upsell

SKU → listing → auto-delivery → catalog compounds

Unit-econ sourcing → creative testing → LTV retention

Productized offer → diagnostic funnel → referral flywheel

Niche → honest reviews → tracked clicks → EPC